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Kai Zeyher

Segmentation: Knowing Your Customers

How most companies do their segmentation is wrong. Built on best-guesses, and a focus on business needs, classic segmentation often does...

Kai Zeyher

Data: Making Every Customer Your Best Customer

Having the best email design in the world won't make lasting customers unless the data to support the effort is dependable. Proper data...

Kai Zeyher

Email: The First Choice in CRM Messaging

CRM systems do not necessarily include an ESP (Email Service Provider), but many do. In fact, for most businesses, CRM and Email are...

Kai Zeyher

CRM: The Engine of your Business

Bringing the Customer Into Focus A properly configured CRM system can help build better relationships with customers, drive more...