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Segmentation: Knowing Your Customers
How most companies do their segmentation is wrong. Built on best-guesses, and a focus on business needs, classic segmentation often does...
Kai Zeyher
Jul 16, 20212 min read
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Data: Making Every Customer Your Best Customer
Having the best email design in the world won't make lasting customers unless the data to support the effort is dependable. Proper data...
Kai Zeyher
Jul 9, 20212 min read
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Email: The First Choice in CRM Messaging
CRM systems do not necessarily include an ESP (Email Service Provider), but many do. In fact, for most businesses, CRM and Email are...
Kai Zeyher
Jul 7, 20212 min read
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CRM: The Engine of your Business
Bringing the Customer Into Focus A properly configured CRM system can help build better relationships with customers, drive more...
Kai Zeyher
Jul 5, 20211 min read
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