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How most companies do their segmentation is wrong. Built on best-guesses, and a focus on business needs, classic segmentation often does little to impact a customer's experience. Segmentation should start with the customer-- let your existing customers tell you what they like, and what they don't. Listen to feedback to make your digital marketing program transformative. What is a Segment? Segments are "buckets" of your customers. Most frequently used CRM segments are based on

Having the best email design in the world won't make lasting customers unless the data to support the effort is dependable. Proper data management needs to be Reliable, Verifiable, and Secure. The better your data is, the better foundation you have to build a valuable relationship with your customers. Reliable Data needs to be accurate. Take names, easily the most (over)used "personalization" in customer-centric marketing. If you receive an email saying "Hello MICHAEL," that

CRM systems do not necessarily include an ESP (Email Service Provider), but many do. In fact, for most businesses, CRM and Email are joined without much distinction between them. There are a lot of good reasons for this, and we'll take a look at some of the most important features of Email that make it the prime choice for keeping your customer relationships relevant and engaging. Universality Most important is that pretty much anybody who is interacting with your business di

CRM puts your Customer at the center of your Business Bringing the Customer Into Focus A properly configured CRM system can help build better relationships with customers, drive more consistent customer acquisition, and provide the data needed to expand and grow your business. CRM (Customer Relationship Management) has proven to be a significant value driver, causing a demand from companies of all levels-- from Amazon and Apple with a plethora of CRM-related job openings, t